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Sip, Sea, Change: Art, Activism, and the Daily Brew Revolution

In a world increasingly paralysed by eco-fatigue and plastic apathy, one campaign is daring to strike right at the heart of a daily ritual most of us never question: the humble coffee cup.

Sip, Sea, Change isn’t just a catchy slogan - it’s a grassroots rebellion masquerading as your morning flat white. This summer, Cooper & Co, the beloved local café chain in Jersey, has teamed up with HartiSWIM, the British-born, eco-forward swimwear brand making global waves. Together, they’re using the most everyday of mediums - your disposable coffee cup - to start a movement.

Every Coopers cup now features original artwork by Harti, vivid and unmissable, paired with a QR code that links directly to HartiLife.com - a hub of recycling hacks, and ideas to protect the seas we all depend on. Because yes, art on your cup can lead to change in your hands.

It’s a clever piece of disruption. In the UK alone, we use seven million disposable cups a day. Most are tossed in seconds, a small comfort with a massive footprint. Sip, Sea, Change hijacks that act - placing eye-catching art and eco-awareness directly into the hands of consumers. Think of it as activism in plain sight, brewed fresh and handed to you with oat milk and a smile.

Let’s be honest: many brands preach sustainability. Few truly pivot their own culture. But Coopers has taken the leap. Not only are their cups made from sustainably sourced board and lined with plant-based PLA - making them suitable for industrial composting and coffee cup recycling schemes - but they’re also calling on their very own customers to rethink their relationship with the cup itself.

This campaign doesn’t scold; it inspires. It asks: Can we still love our coffee and save the sea? Can we swap the disposable for the reusable, without losing the joy of the ritual?

Well, here’s your answer: fill four Harti x Coopers loyalty cards, and they’ll give you a stylish, branded reusable cup - for free. That’s right. Absolutely no strings. Just a quiet reward for doing the right thing. A gentle nudge towards better habits.

But it’s not just about the gear, it’s about the conversation. The art on each cup has become a talking point, a spark. “What is this?” “Who’s Harti?” “Why is there a QR code on my cappuccino?” These are the questions that weren’t being asked, and now they are. Sometimes, it really does start with a cup.

And for those asking what else can I do? – #SipSeaChange has an answer. At the heart of the campaign lies an 8-Point Ocean Action Manifesto, offering simple, powerful ways to protect our marine ecosystems. From choosing reef-safe sunscreens and sustainable seafood to joining beach cleans, refusing single-use plastics, and educating the next generation, these everyday acts are designed to ripple outwards - from the Channel Islands to coastlines across the world. It’s not just about awareness - it’s about action, and it’s accessible to everyone.

Participants are encouraged to snap and share their eco-actions, whether that’s recycling a cup, picking up beach litter, or simply reusing their mug. Tag @hartiswim and @cooperscoffee and use #SipSeaChange - because every act, every image, helps keep the message alive. Prizes? Oh yes. Monthly giveaways of sustainable HartiSWIM gear, weekly free coffees, and tasty treats await those doing the most with the least.

This is more than a marketing ploy. This is quiet rebellion. While the world debates whether we can ever truly change coffee culture, Coopers and Harti are just doing it - cup by cup, customer by customer. Few have been bold enough to act. Many talk. Few pivot. Fewer still put that conversation literally in your hands.

Sip. Snap. Share. Sea the change. It might be a small cup, but it holds something far bigger: hope, action, and the start of something better.

Because sometimes, saving the world starts with a coffee.